Lay it upside down, on its crown. Laying the hat on the brim will cause it to flatten out and change shape overtime. Hats may also be hung on a hook or a hat rack. If storing for an extended period of time, storing in a hat box is always best.
To clean we recommend using a soft-bristle brush or lint roller to clean off any debris, dust, or hair. Should you stain, use a felt sponge to treat the spot or, worst case scenario, take to your local hat repair shop. If your hat gets wet, please take a towel to blot the excess moisture and let dry naturally. Do not blow dry or expose the hat to heat.